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For users, Roblox is a place to play and make games, create and customise their avatars, and shop for virtual items. For brands, it’s a huge opportunity.​

The options

Choose the approach that best suits your strategy, and we'll bring it to life (or help your team bring it to life with our consultancy services).

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Experiences

Best for : The long run

Creating a virtual world or game with plenty of content and regular updates will engage a lot of players for a long time.

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60+ billion hours of play in 2023

Experiences

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Events

Best for: One offs, such as product launches

 

A performance or meet n’ greet with a brand-aligned star can draw huge numbers of relevant (and grateful) players.

Events

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Integrations

Best for: Your bank manager

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Putting on a pop-up in a game that’s popular with your target audience is cost-effective… and just plain effective.

Integrations

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UGC Collections

Best for: Whole platform visibility 

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We work with top UGC fashion designers on clothing ranges for avatars - turning players into brand ambassadors in every game they play.
 

UGC Collections

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The players

Reach the audiences

they said were unreachable.

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Gen Alpha

0-10 years old

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  • 75% of Gen Alpha play games online
     

  • Gen Z and Gen Alpha are more likely to use
    ad-blockers and skip ads than older generations
     

  • 75% of Gen Alpha play games on handheld devices rather than consoles

Gen Z

11-26 years old

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  • 77% of Gen Z play games online
     

  • Gen Z and Gen Alpha are more likely to engage with branded content than advertisements

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  • ​67% of Gen Z and 64% of Gen Alpha prefer to shop online

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Monetisation

Roblox experiences can be money-makers as well as marketing exercises. Here’s how we achieved top 0.01% monetisation on the platform.

In-Game
purchases

Ad

generations

Game

passes

Brand

partnerships

Limited

items

Premium

players

Subscriptions

UGC

How we work

R&D

As a dedicated Roblox studio, we’re abreast of the latest trends and insights. Which means our games always meet audience preferences as well as brand objectives.

Build

We get best-in-the-business experiences into players’ hands as quickly as possible. Then we iterate fast and often according to feedback and KPIs.

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Support

We keep new players coming and current players coming back with consistent, impactful updates. And we keep you in the loop with real-time metrics.

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