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For users, Roblox is a second life. For brands, it’s an unprecedented opportunity.

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Roblox is a global platform with a history of hit brand activations

  • 16.3 billion hours played in Q3 2023 by over 67 million daily active users

  • Users aged 4-18 spend an average of 3 hours a day on the platform

  • A broad range of audiences: Half of all users are 13 and over

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Roblox is played in over 180 countries worldwide, and is a great way for APAC brands to reach western audiences

  • European users provide about 27% of the audience in Q3 2023

  • The US and Canada are the second biggest audience with 15.7 m Daily Active Users (22.4%) 

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